User Experience Archives

Read post "The Difference between User-Experience UX and Customer Experience CX"

I’ve been asked ‘what’s the difference between Customer Experience (CX) and User Experience (UX)’ more than I can count. But we don’t have to be frustrated by this question. I’m just…

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Foresight & Strategy

Why the Experience Economy is Here To Stay

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Several years ago I read an incredibly memorable article by the Harvard Business Review, titled “Welcome to the Experience Economy “. While the piece is 20 years old, it is…

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Leadership

Netflix’s Small Changes Make Big Ripples

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Big news in the digital world… over the last week, Netflix introduced two changes to the way its content is displayed to its user base. With 93m users logging in…

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Digital Marketing

5 Proven Formulas of The World’s Best Mobile Apps – Slide Share

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Link to "5 Proven Formulas of The-Worlds-Best Mobile Apps Slide Slide Share"

In recent years more and more organisations and colleagues have asked me whether they should build a mobile app for their business. The answer I give is…’maybe’. It’s certain that…

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Leadership

How to Build Mobile App Features that Keep People Coming Back

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Mobile Apps How To Invest in Features that Keep Users Coming Back

In recent times with the growing popularity of mobile devices, mobile apps have become a battleground for customer attention. This is no surprise given that research agency Flurry estimates that…

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Digital Marketing

How To Use a Customer Experience Map to Delight Customers

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Customer Experience Maps are an excellent way to align your team and organisation with the features and services that are truly important for customers. Through these maps we can chart…

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Leadership

5 Ways To Transform Culture and Put The Customer Into Customer Experience

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What is the key to great customer experience? “Start with the customer”. It is such a simple statement, isn’t it? With a little luck you’ve heard this statement before. Perhaps when looking…

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Digital Marketing

Digital Disruption: How Continuous Evolution is Reshaping Industries and Brands

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In its most recent investor briefings (July 2015) Netflix announced it had reached 65 million worldwide members, which amounted to over 30% member growth over the last year.1 The news lifted…

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Digital Marketing

7 Moments When User Research Can Make or Break Customer Experience

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User Research has come a long way in helping companies create great customer experiences. From defining the next idea for a killer mobile app, to putting the final touches on an eCommerce website,…

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Digital Marketing

7 Extraordinary Benefits of User Research

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I remember the first time someone suggested that we should do user research. It was over a decade ago now. We were creating a new online application, and the research…

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User Experience

The Difference between User Experience (UX) and Customer Experience (CX)

Why the Experience Economy is Here To Stay

Netflix’s Small Changes Make Big Ripples

5 Proven Formulas of The World’s Best Mobile Apps – Slide Share

How to Build Mobile App Features that Keep People Coming Back

How To Use a Customer Experience Map to Delight Customers

5 Ways To Transform Culture and Put The Customer Into Customer Experience

Digital Disruption: How Continuous Evolution is Reshaping Industries and Brands

7 Moments When User Research Can Make or Break Customer Experience

7 Extraordinary Benefits of User Research

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