Digital Products Archives

Read "Entrepreneurship: 3 Ways To Fast-Track Ideas To Execution Today"

Entrepreneurship is many things. It is idea generation, innovation and, most of all, hard work. Many entrepreneurs I know – whether they’re self-employed or hired in specific innovation roles for leading…

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Digital Marketing

The Difference between User Experience (UX) and Customer Experience (CX)

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I’ve been asked ‘what’s the difference between Customer Experience (CX) and User Experience (UX)’ more than I can count. But we don’t have to be frustrated by this question. I’m just…

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Leadership

How Experience Assurance is Adding a Dimension to Breakthrough Product Design

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In recent decades major brands have undergone a massive shift. Customers used to put ‘stock’ mainly in a brand. Sure, they judged products and whether they fulfilled their purpose, but…

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Foresight & Strategy

Why the Experience Economy is Here To Stay

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Several years ago I read an incredibly memorable article by the Harvard Business Review, titled “Welcome to the Experience Economy “. While the piece is 20 years old, it is…

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Leadership

Netflix’s Small Changes Make Big Ripples

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Read "Netflixs Small Change Makes Big Ripples"

Big news in the digital world… over the last week, Netflix introduced two changes to the way its content is displayed to its user base. With 93m users logging in…

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Digital Marketing

5 Proven Formulas of The World’s Best Mobile Apps – Slide Share

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Link to "5 Proven Formulas of The-Worlds-Best Mobile Apps Slide Slide Share"

In recent years more and more organisations and colleagues have asked me whether they should build a mobile app for their business. The answer I give is…’maybe’. It’s certain that…

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Leadership

How to Build Mobile App Features that Keep People Coming Back

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Mobile Apps How To Invest in Features that Keep Users Coming Back

In recent times with the growing popularity of mobile devices, mobile apps have become a battleground for customer attention. This is no surprise given that research agency Flurry estimates that…

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Digital Marketing

How To Use a Customer Experience Map to Delight Customers

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Customer Experience Maps are an excellent way to align your team and organisation with the features and services that are truly important for customers. Through these maps we can chart…

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Digital Marketing

Digital Disruption: How Continuous Evolution is Reshaping Industries and Brands

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Read "Digital Disruption: How Continuous Evolution Is Reshaping Brands

In its most recent investor briefings (July 2015) Netflix announced it had reached 65 million worldwide members, which amounted to over 30% member growth over the last year.1 The news lifted…

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Digital Marketing

7 Moments When User Research Can Make or Break Customer Experience

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User Research has come a long way in helping companies create great customer experiences. From defining the next idea for a killer mobile app, to putting the final touches on an eCommerce website,…

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Digital Products

Entrepreneurship: 3 Ways To Fast-Track Ideas To Execution Today

The Difference between User Experience (UX) and Customer Experience (CX)

How Experience Assurance is Adding a Dimension to Breakthrough Product Design

Why the Experience Economy is Here To Stay

Netflix’s Small Changes Make Big Ripples

5 Proven Formulas of The World’s Best Mobile Apps – Slide Share

How to Build Mobile App Features that Keep People Coming Back

How To Use a Customer Experience Map to Delight Customers

Digital Disruption: How Continuous Evolution is Reshaping Industries and Brands

7 Moments When User Research Can Make or Break Customer Experience

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