9 Prioritization Techniques For Product Managers
The way that we use our time is one of the most important questions we face, in our personal and working lives. This question is essential to product managers –…
Digital Marketing
24 posts
9 Digital Marketing Blogs For Every Marketer’s Toolkit
Digital marketing is constantly changing, which is why it can be difficult to stay up-to-speed with what really works. But there are a number of select digital marketing blogs that can…
The Difference between User Experience (UX) and Customer Experience (CX)
I’ve been asked ‘what’s the difference between Customer Experience (CX) and User Experience (UX)’ more than I can count. But we don’t have to be frustrated by this question. I’m just…
5 Proven Formulas of The World’s Best Mobile Apps – Slide Share
In recent years more and more organisations and colleagues have asked me whether they should build a mobile app for their business. The answer I give is…’maybe’. It’s certain that…
5 Things Your Content Would Tell You If It Was Darth Vader
The world is in a frenzy at the moment with Star Wars The Force Awakens. What better time to reflect on one of the all time great characters – Darth Vader.…
How To Use a Customer Experience Map to Delight Customers
Customer Experience Maps are an excellent way to align your team and organisation with the features and services that are truly important for customers. Through these maps we can chart…
Digital Disruption: How Continuous Evolution is Reshaping Industries and Brands
In its most recent investor briefings (July 2015) Netflix announced it had reached 65 million worldwide members, which amounted to over 30% member growth over the last year.1 The news lifted…
How To Kickstart Your Career In Digital Marketing
I originally wrote a version of this post in response to a question on Quora titled “what are good ways to learn to become the best digital marketer?”. It’s a great…
Why Mobile Apps Win Our Hearts Every Time
Over the years many businesses have asked me whether they should build a Mobile App or a Mobile Responsive Website. The question doesn’t surprise me. The growth of mobile as…
7 Moments When User Research Can Make or Break Customer Experience
User Research has come a long way in helping companies create great customer experiences. From defining the next idea for a killer mobile app, to putting the final touches on an eCommerce website,…
