How To Create Great Strategy With 4 Simple Questions
So you’re at the start of a new year and your team has been asked to create a strategy. It’s a common challenge, and I know I’ve been involved in…
Foresight & Strategy
26 posts
How to Mash Trends to Create Winning Products
One of the simplest ways we can explore the future is through trends. We can read about trends. We can find entire websites devoted to trends. But, if we look at…
Why Your Watch May Know You Better Than Your Best Friend
Having worked in the health industry for many years I’ve been interested in the convergence of health, technology and mobility. Recently we’ve seen the early rumblings of a new market…
5 Proven Formulas of the World’s Best Mobile Apps
Since the launch of the iPhone in 2007 the market for mobile apps has grown at a mind blowing pace. According to Venture Beat, apps for mobile could generate $70bn in revenue…
15 Tips to Build Better Banking Product Comparison Pages
Most banking websites convert only a small portion of overall visitors. One of the reasons potential customers abandon digital channels is because they simply cannot find what they’re looking for…
7 Ways Roadmaps Make Good Companies Great
Everywhere I’ve worked a good roadmap is essential. At first I couldn’t understand why everyone in the organisation kept asking for the roadmap. Over my years in strategy roles I’ve…
How to Build Your Intelligence System in Less than 30 Minutes
I’m sure you’ll agree with me that today’s leaders are expected to have a strategic mindset. We are expected not only to know our company’s strategy, but also to have…
10 Research Reports for Digital Managers (1/3)
To keep an eye on emerging internet trends, from time to time I conduct a ‘horizon scan’ of relevant research for digital managers. Here is a short list of some of…
6 Tips to Supercharge Your Next Brainstorming Workshop
Almost every other week I work with people to collect and prioritise ideas. Ideas can act as a type of currency in the modern organisation. In times of dramatic change,…
4 Reasons Responsive Design Makes Sense
The signals are clear. Smartphones and tablets have changed the digital landscape forever. Any business serious about online growth has to have ‘mobile’ as part of its strategy. In this…
