9 Website Tools to Boost Your Site Performance

The best digital marketers use website tools to accelerate site performance and capture more traffic.

That’s because running a great website for your company or yourself is like running a car.  To get the very best performance from your car, now and then it needs fine-tuning.

In the same way, we can use website tools to assess our website so we can find out how to lift performance.

In this post we look at 9 online tools used by digital marketers to extract more value from the websites they manage.  Some of these online tools assess overall metrics for a website, while others assess specific pages.

If you find this post useful please consider [highlight]leaving a comment below[/highlight] or sharing this page.

#1. Website Tools: Site Analyzer

Site Analyzer looks at a range of variables to work out the overall marketing friendliness of your website.  It looks at factors like design, accessibility, networking and multimedia to arrive at an overall score for site performance.  By clicking on the scoring areas, you will find specific tips for improvement.

#2. Website Tools: Marketing Grader

In the same category as Site Analyzer, Marketing Grader also looks at overall factors for your site’s performance.  From whether your site is connected to popular social media platforms, to how many blog entries you’ve published, Marketing Grader looks at the site design and how connected it is to other internet properties. This tool also gives specific examples for how to improve site performance.

#3. Website Tools: Open Site Explorer from SEO Moz

SEO Moz provides a quick overview of your site’s Domain Authority. Domain Authority is an important indicator of how much credibility Search Engines, such as Google, place in your site. Sites with higher Domain Authority generally rank higher in organic search terms. You can use this Domain Authority tool to understand your site’s authority.

#4. Website Tools: Google Trends

When you’re writing content for your site, an important strategy is to create content that is frequently searched for within Search Engines. Google Trends is the ultimate tool to discover popular keyword searches.  Use this tool to identity popular keyword patterns to incorporate into your site’s content, so it has the best chance of getting found by larger audiences.

#5. Website Tools: Google WebMaster Tools

Google Webmaster Tools is one of the most important intelligence assets you can have for your website. By simply adding a line of code from Google to your website, Google Webmaster tools will then give you valuable advice about how you can improve your site’s performance. The features of this service are too extensive to cover in this post. For an excellent summary, take a look at this excellent summary from Search Engine Watch.

#6. Website Tools: Pingdom

These days website visitors are more impatient than ever. And if a page on your website takes too long to load, users will bounce. Use this load time analyzer to check how long it takes for specific pages to load, and as a diagnostic tool to identify which files are weighing the page down.

#7. Website Tools: Web Accessibility Evaluation Tool

Increasing your site’s web accessibility refers to the practice of removing barriers that prevent people with disabilities accessing the content of your site.  Unfortunately, building accessibility-friendly sites is not yet common practice.  The Web Accessibility Evaluation Tool helps you troubleshoot those areas of your website that are getting in the way of accessibility.

#8. Website Tools: Copyscape

Copyscape is a simple tool that will tell you other web pages that use content very similar to yours. In other words, it’s a good tool to see if your content is basically, well, being copied. This is not necessarily a bad thing if your content is acknowledge and backlinks are provided to your site, which is a common courtesy. At the end of the day if you’ve written content, it is your copyrighted material, so it’s well worth being aware of times when other sites are using your content without your permission.

#9. Website Tools: Readability Score

For the content on your website to perform well, it also has to be readable. The ‘Readability Score’ is based on the Flesch Reading Ease test, which tells us how difficult it is to understand reading a passage in English. The higher the score, the easier it is to understand content.

A Summary of These Website Tools

What website tools do you use to keep on top of your site’s performance?  Please consider [highlight]sharing your view below[/highlight].